Packaging and branding for Juliette & Chocolat's line of baking mixes: brownies, madeleines, chocolate chip cookies, crepes, and Brussels waffles. Each one lets home bakers pull a classic French or Belgian treat out of the oven with minimal fuss.

Since the line spans several distinct recipes, the packaging needed to feel like a family while giving each product its own identity. Every box also carries a short history of the treat it makes, so opening it is as much a bit of storytelling as a set of instructions.
Made in our Chocolate Lab, and sold in Juliette & Chocolat shops, grocery shops across Quebec , and online here.