Packaging and branding for J&C's oversized smash bars, thin chocolate slabs that come with a little wooden hammer and are meant to be smashed.

The design leans into that ritual, giving the bars a bold, giftable presence that signals "break me" before you even open the box. Each flavor gets its own look within a shared system, so the line reads as a family while staying easy to pick apart on shelf.

Fabrication artisanale at J&C's Atelier, the smash bars needed packaging that felt just as playful and generous as the product itself. Sold in Juliette & Chocolat shops, grocery shops across Quebec , and online here.